Confidental privacy policy

Data Protection law changed on 25 May 2018.
This Privacy Policy sets out your rights under the new laws.

Key details
This Practice Privacy Policy describes how we use and protect the information you give us when you use this website. If you provide information when using this website, it will only be used in the ways described in this Privacy Policy.

This Policy is updated from time to time. The latest version is published on this page.This website Privacy Policy was last updated on: 11/02/2023

If you have any questions about this policy, please email us or contact us.

Introduction
We gather and use patient information in order to provide products and services and to enable certain functions on this website.
We also collect information to better understand how visitors use this website and to present timely, relevant information to them online.

Website forms
Forms on this website do collect personal data that you submit, which will be emailed with the intent to store that data on industry standard email hosting and Practice Management and CRM systems for the purpose of providing you a service. This Privacy Policy, together with our General Terms of Service, explains what personal data we collect, how we use your personal data, reasons we may need to disclose your personal data to others and how we store your personal data securely.

General data protection regulation (GDPR) (EU) 2016/679
The Practice is Notified with the Information Commissioner's Office (ICO).
We may be both data controller and data processor for your personal data under certain circumstances.
Our Data Controller can be contacted at our Practice address or by telephone with any questions you may have or details concerning the protection of your personal data.

Patient records
Our Practice is Registered with the Care Quality Commission (CQC). Details of our Registration can be seen at www.cqc.org.uk. Our Practice has to comply with the CQC data protection policy for Patient Records both offline and online.

What data we gather
We may collect your data in a variety of ways on this website and via the telephone number published on this website. Our lawful basis for processing your data will be your explicit consent to us to do so. We may store this data indefinitely.

We may collect the following information:
Contact information including your email address
Recordings of telephone calls to or from us including your phone number
Demographic and marketing information, such as postcode, preferences and interests
Website usage data
Other information relevant to your enquiry such as your interests and preferences
Other information pertaining to special offers and surveys

How we use this data
Collecting this data helps us understand what you expect from your dental Practice, enabling us to deliver improved products and services.
Specifically, we may use data:
For our own internal records
To transfer or share sensitive patient data with other registered dental or medical professionals
To improve the products and services we provide
To contact you in response to a specific enquiry
To customise the website for you
To send you promotional emails about products, services, offers and other things we think might be relevant to you.
To send you promotional mailings or to call you about products, services, offers and other things we think might be relevant to you.
To contact you via email, telephone or mail for research reasons.

Your individual rights
As an individual, you have the following rights in regard to the data that we collect and store:
The right to be informed
The right of access
The right to rectification
The right to erasure
The right to restrict processing
The right to data portability
The right to object
Rights in relation to automated decision making and profiling.

Should you wish to exercise any of these rights, please call the Practice and ask to speak to our Data Protection Officer.