Effective Date: 11 February 2023
At Confidental, we are committed to protecting your personal data and ensuring transparency in how we collect, use, and safeguard your information. This Privacy Policy outlines your rights under the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Key Details
This Privacy Policy explains how we collect, use, and protect the personal information you provide when using our website. By using this website, you agree to the terms outlined in this policy. We may update this Privacy Policy periodically to reflect regulatory changes or improvements in our practices. The latest version will always be available on this page.
If you have any questions about this policy, please contact us at our practice address or by telephone.
Information We Collect
We may collect personal data through our website and telephone interactions, including but not limited to:
- Contact Information – Name, email address, phone number
- Call Recordings – Recordings of telephone calls to or from us, including your phone number
- Demographic Information – Postcode, preferences, and interests
- Website Usage Data – Information about how you use our website
- Service-Related Information – Details relevant to your enquiry, such as interests, preferences, and responses to special offers and surveys
Our lawful basis for processing your data is your explicit consent, provided when you submit your information via our website or contact us by phone.
How We Use Your Data
We collect personal data to:
- Maintain internal records
- Provide dental care and services
- Share necessary patient information with registered dental or medical professionals
- Improve our products and services
- Respond to enquiries
- Personalize your website experience
- Send promotional emails, mailings, or calls (with your consent)
- Conduct research to enhance our services
We do not sell or share your personal data with third parties for marketing purposes.
Data Protection & Security
Confidental is registered with the Information Commissioner’s Office (ICO) and complies with GDPR regulations. Additionally, we are regulated by the Care Quality Commission (CQC), ensuring that patient records—both online and offline—are handled securely.We take appropriate measures to safeguard your data from unauthorized access, alteration, disclosure, or destruction. Your data is stored securely on industry-standard email hosting, Practice Management, and CRM systems.
Your Rights
Under GDPR, you have the following rights regarding your personal data:
- Right to be informed – About how we use your data
- Right of access – To request a copy of your personal data
- Right to rectification – To correct inaccurate or incomplete data
- Right to erasure – To request deletion of your data (where applicable)
- Right to restrict processing – To limit how we use your data
- Right to data portability – To request transfer of your data to another service provider
- Right to object – To object to data processing in certain circumstances
- Rights regarding automated decision-making and profiling
To exercise any of these rights, please contact our Data Protection Officer at our practice address or by telephone.
Retention Period
We retain your personal data only as long as necessary for the purposes stated in this policy, to comply with legal obligations, or as required by regulatory bodies. Once data is no longer needed, it is securely deleted or anonymized.
Contact Us
If you have any questions about this Privacy Policy or your data protection rights, please contact our Data Protection Officer at:
Confidental
70A Yorktown Road, Sandhurst, Berkshire, GU47 9BTinfo@confidentalsmiles.co.uk
